Peacock Saved By The Bell — Lauren Geschke

For the new season of Saved by the Bell on Peacock, we wanted to hit people with the lovable nostalgia that SBTB evokes. I pitched the idea of making Zack’s giant phone truly giant. We worked with a production company to make 3D elements of the brick phone so that the board was unmissable.
Clio Bronze

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We also used the classic high school sign motif to alert the masses about SBTB’s grand return.

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Design partner: Erik Campay

We launched Peacock’s reboot of Saved by the Bell with a LA-centric OOH campaign. I pitched to make Zack Morris’ iconic brick phone even more giant. We worked with a production company to create 3D elements, making it even more unmissable. 2021 Clio Bronze winner

We turned billboards across LA into Bayside High’s letterboard signs, announcing Saved by the Bell’s grand return to television.

Design partner: Erik Campay