San Manuel Casino and Resort was undergoing a massive reconstruction project to expand their amenities and elevate their overall experience, and needed a campaign to speak to that. So we pitched them the concept of metamorphosis. We positioned San Manuel as going through a natural and beautiful transformation in which they would come out more elegant and evolved, like a butterfly coming out of a cocoon or a snake shedding its skin. Then we brought it to life in print, OOH, web, digital and social.
Team: Mallory Hern, Brynn Malek