Amazon Rivet
Amazon’s new mid-century furniture line, Rivet, needed to build a brand beyond Bezos’s backyard. We launched Rivet’s social and digital presence under the campaign Exhibit You, encouraging people to use Rivet pieces to put their own flair into their home. This project made all my childhood Sims dreams come true; I was able to chose room layouts, wall, floor and window styles, paint colors, furniture and everything in between.
First up, we tapped HGTV’s Orlando Soria to give apartment styling tips.
We created two totally different style rooms around one central piece to show the diversity of the collection.
We created scenes that proved all Rivet products go with all Rivet products.
